Customer data is one of the most important elements among the eCommerce business. Especially for those companies provide good customer service and loyalty program. A well-developed CRM system can help company to study and analyze customer behavior, or kept customer purchase data and rewards points for further re-marketing purposes. By the integration with CRM system and Magento, customer login information and loyalty program, sales history can be easily track by the CRM tools.
Here are some advantage on Magento & CRM integration:
- Merge customer data from Online to Offline
- Single login for Online and Offline system
- Track customer rewards points from online and offline by App.
- Encourage for offline gift redemption
- Push notification easily to the App.
What we do for our Client?
SOGO Hong Kong is one of the most large supermarkets in Hong Kong. They have already developed a mobile application for customer loyalty program and news release. Customer can gain points from every purchase and spend point to redeem some gifts.
SOGO Hong Kong has suffering from the thankful week traffic, therefore we have built a Magento 2 e-Commerce website for SOGO to release the concentrated traffic on thankful week. Since we need to allow clients gain points on the eShop and easily access on it. We have integrated with the CRM system, customers can use their mobile number and password set on the apps to login eshop. And every purchase on the eshop will synchronize the points to the CRM, and display easily on the mobile application.
Below functions are included on SOGO website:
- Integration with CRM system
- Customized login and registration procedure
- Integration with SOGO POS System
- Customized on shipping fee and delivery modules
- Customized on Multi-Shipping Module and Payment checkout flow
- Magento Marketplace configuration and customization