Luxury watch online store with Asia as its targeted market
LOBOR is a luxury watch manufacturer established in 1989 creating contemporary watches.
To increase the market share in Asia with cost-effectiveness, Lobor launched her own online store with online promotion campaigns instead of opening up offline stores. Understanding the importance of brand image delivery and consistency, Lobor spent most of the time on website design and layout to make sure that the style of all visual elements is consistent. After site launch, Lobor maintained high consistency of her brand image – they fine-tuned the design of website without changing the style of website visual elements.